The accompanying music video was directed by Mathew Cullen from production company Motion Theory. It was uploaded to Adele's official Youtube account on October 24th 2009. It centres around a car crash (a white Peugeot 505 saloon) occurring in Hyde Park, London (the video was actually filmed in Los Angeles). The video earned the 2008 MTV Video Music Award for Best Choreography.
Background and Context
The song was inspired by an incident Adele had with a former boyfriend of 6 months. After learning he had cheated on her, she went to the bar he was at and punched him in the face. After being thrown out, Adele walked down the street alone and thought to herself "What is it you're chasing? You're chasing an empty pavement". She sang and recorded it on her mobile phone and arranged the chords when she got home.
Analysis

Once the chorus begins, the angle switches to an overhead shot of the pair who appear to be a couple and it visually recounts the couple's first meeting with the woman losing her scarf and the man returning it to her. The pair begin dancing in a choreographed manner in synch with the beats of the song. Following this, Adele gets out of her car and begins walking along the pavement singing, whilst the paramedics arrive at the scene. The second chorus starts and the overhead shot is used once again to show the couple embracing each other, but this is followed by a shot showing the woman giving a note to the man. Her gestures of covering her face suggest she is ashamed of herself which is accompanied by the shadow of another man which overall suggests the woman was cheating. She attempts to go back to the man but he rejects her after learning the truth.


When describing the meaning of the title 'Chasing Pavements' along with the lyrics, Adele said "It's me being hopeful for a relationship that's very much over. The sort of relationship you hate when you're in it, but you miss when you're not." This type of relationship is very much similar to the relationship of the car crash couple in the video, with the pair being initially happy but eventually, leading to heartbreak and regret.
In terms of editing, the transitions are mainly simple with just cuts between different shots and scenes. The pace deviates throughout the song, with slow pace in between each chorus and fast pace during the choreographed scenes. This fast pace could allude to the energy of early relationships and the slow pace could link to the hard and difficult moments during a relationship.
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